Create an above the line checkout experience to reduce the bounce rate. Reduce the time users needs to accomplish the checkout process to under 30sec.
Key Painpints
- High bounce rate
- Poor user experience
- Checkout technology from 2005
- Checkout module is used within partner shops and our main platform
- Inconsistent user experience
- Just a desktop version
Project Goals
- Improve the user experience
- Guide for future projects
- Reduce bounce rate
- Global rollout
- Adaptives design for mobile, tablet and desktop